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Tuesday, March 27

  1. page Generation X edited ... GROUP the following two videos does not related to marketing to GEN X, but I liked it and want…
    ...
    GROUP the following two videos does not related to marketing to GEN X, but I liked it and wanted to post them. P.S. I am finding it very hard to find videos that discuss marketing to the X Generation.
    I found that after watching the two videos, I realized that some of us Generation Ys or at least my self, were doing the same things that the Gen Xers were doing,(however, for a short time of my life and at a very young age). I found myself recording songs with tape recorders and my parents "freaking out" about myself eating Halloween candy without checking them first. Again, 2 semi quick videos which I think most of you can relate to, or go down memory road with.

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    4:22 pm
  2. page Generation X edited ... Ø They do not like being group; this makes marketing a little harder. Try not to group them in…
    ...
    Ø They do not like being group; this makes marketing a little harder. Try not to group them into different groups; example, separating them apart from young adults in an offensive way.
    Ø Having to reading a mass amount of advertisements.
    What motivates them?
    Ø If a product is “green” they feel a sense of helping the environment.
    Ø Trust if they trust an individual or company; they are more likely to purchase something.
    Ø Friendship, respect, and trust.
    Ø When they see that employees put effort into sales.
    Ø The sense of achieving or surpassing their parents’ financial status.
    Ø They know that what you see is not always what you get, so they are always trying to figure out what is really going on, before they spend their money and invest in something.
    Ø To go better than their parents, this experience motivates them to go better and achieve more in life.
    Ø Learning about technology.

    Others
    Ø This generation looks for comparisons. They like to look around and compare one stores product to another before deciding what brand they want and from what store. Example a Samsung 32’ or a 32’ Panasonic TV at Future shop compared to one at Best Buy or Wal-Mart. During their purchasing process, brand loyalty is secondary to them.
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    4:21 pm
  3. page Generation X edited ... buy a Volkswagon Volkswagen for both GENERATION X. Generation X, which is also known a…

    ...
    buy a VolkswagonVolkswagen for both
    GENERATION X.
    Generation X, which is also known as the "baby busters" and the "slacker" generation are individuals born between 1965 and 1979. This would make them people between the age of 32 and 47 as of this year. Gen Xers, buys products that are good quality and affordable. They love the fact that they can buy products that is will not kill the environment. A lot of the Xers will want to know what a company is and what it stands for before purchasing from them. They tend to buy to feel belongingness and involved. Generation X also likes shopping online, using coupons, getting bargains and easy to read advertisement.
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    4:19 pm
  4. page Generation X edited Generation This video is great because it targets the generation X Introducing you to GENE…

    GenerationThis video is great because it targets the generation X
    Introducing you
    to GENERATIONbuy a Volkswagon for both their family, themselves, and especially their kids. This commercial makes Gen Xers feeling that the whole family will love it and get a kick out of it. Also, the fact that it is an up to date car and will probably make them feel "hip" and "cool" again!
    GENERATION
    X.
    Generation X, which is also known as the "baby busters" and the "slacker" generation are individuals born between 1965 and 1979. This would make them people between the age of 32 and 47 as of this year. Gen Xers, buys products that are good quality and affordable. They love the fact that they can buy products that is will not kill the environment. A lot of the Xers will want to know what a company is and what it stands for before purchasing from them. They tend to buy to feel belongingness and involved. Generation X also likes shopping online, using coupons, getting bargains and easy to read advertisement.
    The MTV generation hates when sales associates they to sale products aggressively. They also dislike being manipulated, and are not huge fans of expensive goods. As well as being group, they do not like the fact of being separated from other individuals and other age groups.
    This Generation likes to feel happy, and comfortable with themselves.They motivate themselves from wanting to achieve more than their parents financial status. Xers like trying to figure out the latest technology that their kids and other family members use. They war Tech-savy, and family oriented, these are individuals that try to provided more for their family than what they had.
    What pulls them in?
    ...
    quality and affordable affordable. This generation is more likely to buy something that is cheap but has great quality because it is comfortable. They do not buy because of name brands.
    Ø Going green products = products that is not going to kill the environment
    ...
    it stands for.
    Ø Flexibility, Xers likes try things out first; if possible
    for, is another technique they would gladly appreciate free trials.
    Ø Details; be straight forward, this makes them feel that you are not hiding anything.
    use to build trust.
    Ø Feeling belonged and involved in the community and whatinvolved, not being group into different categories from other gen X’ers may be doing.people.
    Ø Money
    ...
    the product.
    Ø Before purchasing they like to know
    (however, what the productgeneration does to them or how it may benefit them. not!?)
    Ø They like shopping online, because of Generation Xers EBay is what it is today.
    Ø Coupons and bargains, most Gen Xers use coupons that they receive in the mail.
    ...
    Ø Direct mails, Gen X people tend to appreciate direct mail then other generations.
    What draws them away?
    ...
    selling method. This way as individuals they have the last word and they know that the final decision is 100% their choice.
    Ø Manipulation, they like to be told the 100% truth and let their decision do the rest
    ...
    unnecessary things.
    Ø Demands, they do not like feeling that to get one thing they must buy another or pressured to purchase something.

    Ø They do not like being group; this makes marketing a little harder. Try not to group them into different groups; example, separating them apart from young adults in an offensive way.
    Ø They do not like wasting timeHaving to reading a
    ...
    motivates them?
    Ø To feel comfortable with themselves
    Ø Environmental Issues; if

    Ø If
    a product
    Ø Trust if they trust an individual or company; they are more likely to purchase something.
    ...
    Friendship, respect, time and trust.
    Ø When they see that employees put effort into sales.
    Ø The sense of achieving or surpassing their parents’ financial status.
    ...
    really going on.
    Ø
    on, before they spend their money and invest in something.
    Ø
    To go
    ...
    than their parents because some watched their parents lose their jobs, well some watched their parents get divorced. Thisparents, this experience motivates
    ...
    Learning about technology that their kids, cousins, nieces, and/or nephews are using. technology.
    Others
    Ø This generation looks for comparisons. They like to look around and compare one stores product to another before deciding what brand they want and from what store. Example a Samsung 32’ or a 32’ Panasonic TV at Future shop compared to one at Best Buy or Wal-Mart. During their purchasing process, brand loyalty is secondary to them.
    ...
    particular product.
    Ø Most Gen Xers are have or are building their families now so their purchases are may be things that make them feel comfortable, house hold supplies, family clothing and etc.

    Ø Generation X is known as baby busters because of the low birth rate, in comparison to the baby boomers.
    Ø Generation X is Also known as
    ...
    to be Tech-savvy, Independenthighly educated, tech-savvy, independent yet family
    ...
    well educated, self-oriented, financially driven, and more.
    Ø Most highly educated

    If you click straight to 1:16mins the speecher says something along the lines of Generation Xers being considered "slackers". I just wanted to add this mini text I found on a website... "How do you define a generation that has resisted definition? The pop-culture quotes that best fit Generation X (we sprinkled a few across this article) show an aversion to predictability and routine, which has contributed to the broad dismissal of its members as “slackers.” But yesterday’s slackers are now raising families, buying property—housing crisis notwithstanding—and trying to endure their prime earning years without sacrificing their kids’, their parents’, or their own futures." -
    http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Slackers-X-cellent-Adventure-51406.aspx
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    4:19 pm
  5. page Generation X edited ... Generation X, which is also known as the "baby busters" and the "slacker" …
    ...
    Generation X, which is also known as the "baby busters" and the "slacker" generation are individuals born between 1965 and 1979. This would make them people between the age of 32 and 47 as of this year. Gen Xers, buys products that are good quality and affordable. They love the fact that they can buy products that is will not kill the environment. A lot of the Xers will want to know what a company is and what it stands for before purchasing from them. They tend to buy to feel belongingness and involved. Generation X also likes shopping online, using coupons, getting bargains and easy to read advertisement.
    The MTV generation hates when sales associates they to sale products aggressively. They also dislike being manipulated, and are not huge fans of expensive goods. As well as being group, they do not like the fact of being separated from other individuals and other age groups.
    ...
    they had.
    What pulls them in?
    Ø Products that are of good quality and affordable
    Ø Going green products = products that is not going to kill the environment
    Ø Getting to know the company, and what it stands for.
    Ø Flexibility, Xers likes try things out first; if possible they would gladly appreciate free trials.
    Ø Details; be straight forward, this makes them feel that you are not hiding anything.
    Ø Feeling belonged and involved in the community and what other gen X’ers may be doing.
    Ø Money back-guarantees: allows them to feel that there is no harm in purchases a product because there is a money back guarantee if they do not like the product.
    Ø Before purchasing they like to know what the product does to them or how it may benefit them.
    Ø They like shopping online, because of Generation Xers EBay is what it is today.
    Ø Coupons and bargains, most Gen Xers use coupons that they receive in the mail.
    Ø They are more likely to realize online and mail advertisements.
    Ø Memories; little connections to the past provokes them to buy.
    Ø Direct mails, Gen X people tend to appreciate direct mail then other generations.
    What draws them away?
    Ø Hard Selling “hard selling implies an aggressive approach toward a potential buyer” however they do prefer soft selling which is a more approachable and suggestive selling method.
    Ø Manipulation, they like to be told the 100% truth and let their decision do the rest
    Ø Expensive goods; prefers to stay in budget and not spend unnecessary money on unnecessary things.
    Ø Demands, they do not like feeling that to get one thing they must buy another or pressured to purchase something.
    Ø They do not like being group; this makes marketing a little harder. Try not to group them into different groups; example, separating them apart from young adults in an offensive way.
    Ø They do not like wasting time reading a mass amount of advertisements.
    What motivates them?
    Ø To feel comfortable with themselves
    Ø Environmental Issues; if a product is “green” they feel a sense of helping the environment.
    Ø Trust if they trust an individual or company; they are more likely to purchase something.
    Ø Friendship, respect, time and trust.
    Ø When they see that employees put effort into sales.
    Ø The sense of achieving or surpassing their parents’ financial status.
    Ø They know that what you see is not always what you get, so they are always trying to figure out what is really going on.
    Ø To go better than their parents because some watched their parents lose their jobs, well some watched their parents get divorced. This experience motivates them to go better and achieve more in life.
    Ø Learning about technology that their kids, cousins, nieces, and/or nephews are using.
    Others
    Ø This generation looks for comparisons. They like to look around and compare one stores product to another before deciding what brand they want and from what store. Example a Samsung 32’ or a 32’ Panasonic TV at Future shop compared to one at Best Buy or Wal-Mart. During their purchasing process, brand loyalty is secondary to them.
    Ø They are skeptical individuals if they did not go to a store for a certain purchase to need a lot of convening to purchase that particular product.
    Ø Most Gen Xers are have or are building their families now so their purchases are may be things that make them feel comfortable, house hold supplies, family clothing and etc.
    Ø Generation X is known as baby busters because of the low birth rate, in comparison to the baby boomers.
    Ø Generation X is known as the “slacker” generation by the baby boomer generation because of their inability to follow their parents daily orders.
    Ø These people are known to be Tech-savvy, Independent yet family oriented, well educated, self-oriented, financially driven, and more.
    Ø Most highly educated

    If you click straight to 1:16mins the speecher says something along the lines of Generation Xers being considered "slackers". I just wanted to add this mini text I found on a website... "How do you define a generation that has resisted definition? The pop-culture quotes that best fit Generation X (we sprinkled a few across this article) show an aversion to predictability and routine, which has contributed to the broad dismissal of its members as “slackers.” But yesterday’s slackers are now raising families, buying property—housing crisis notwithstanding—and trying to endure their prime earning years without sacrificing their kids’, their parents’, or their own futures." -
    http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Slackers-X-cellent-Adventure-51406.aspx
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    3:58 pm
  6. page Sources edited Sources Bibliography - Natasha Ai Insite: The Parent Trap: Marketing to Parents. 25 May 2011. &l…
    Sources
    Bibliography - Natasha
    Ai Insite: The Parent Trap: Marketing to Parents. 25 May 2011. <http://insite.artinstitutes.edu/the-parent-trap-marketing-to-parents-38516.aspx>.
    Braiker, Brian. The Next Great American Consumer. 26 September 2011. 2012 <http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207?page=3>.
    Kelly, Anne Marie. Engage Kids 6-11. 14 January 2010. 2012 <http://www.mediapost.com/publications/article/120642/the-kids-are-alright-they-have-cell-phones.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+engagekids-6-11+%28MediaPost+|+Engage%3AKids+6-11%29>.
    Thomas, Susan Gregory. Buy Buy Baby How Consumer Culture Manipulates Parents & Harms Young Minds. New York: Houghton Mifflin Company, 2007.
    Bibliography – Daniela
    Consumers of Tomorrow Insights and Observations About Generation Z. Grail Research. Nov. 2011. Web. Mar. 2012. <http://grailresearch.com/pdf/ContenPodsPdf/Consumers_of_Tomorrow_Insights_and_Observations_About_Generation_Z.pdf>.
    Examining Generation Z: Stats, Demographics, Segments, Predictions. Generation Z: Stats, Demographics, Segments, Predictions. Web. 27 Mar. 2012. <http://sparxoo.com/2010/02/23/examining-generation-z-stats-demographics-segments-predictions/>.
    What You Need to Know about Generation Z. - IMediaConnection.com. Web. 27 Mar. 2012. <http://www.imediaconnection.com/content/27425.asp>. Mar. 2012.
    Bibliography- Kaitlin
    Marketing to Gen Y: What You Can''t Afford Not to Know. StartupNation. Web. Mar. 2012. <http://www.startupnation.com/business-articles/9011/1/marketing-GenY.htm>.
    Marketing to Generation Y Understanding and Appealing to the Millennial Generation. 2010. Sldesignlounge.com. Web. Mar. 2012. <http://www.sldesignlounge.com/wp-content/uploads/2010/10/White-Paper-Gen-Y.pdf>.
    Livingston, Aiden. The Secrets of Advertising to Gen Y Consumers. North Vancouver, B.C.: Self-Counsel, 2010. Print.
    Bibliography – Beverly
    "6 Rules of Marketing to Generation X - America's Best Companies Small Business Center." America's Best Companies - Small Business Association. N.p., n.d. Web. 16 Feb. 2012. <http://www.americasbestcompanies.com/blog/6-rules-marketing-generation-x.aspx>.
    "Gen-X is Getting Older." Cornerstone Business Solutions - Results Business Owners Desire.N.p., n.d. Web. 20 Feb. 2012. <http://www.cornerstoneresults.com/RefLib/KnlgeBk/mrkt_mr_gen-x_is_getting_older.htm>.
    "How to Market to Generation X Buyers." EverydayHowTo.net - how to do stuff. N.p., n.d. Web. 20 Feb. 2012. <http://www.everydayhowto.net/internet/how-to-market-to-generation-x-buyers/>.
    "How to Market to Generation X | The Marketing Spot." The Marketing Spot - Marketing Plans and Education for Entrepreneurs.N.p., n.d. Web. 19 Feb. 2012. <http://themarketingspot.com/2011/06/marketing-to-generation-x.html>.
    "Marketing To Generation X." Home Business, Start Your Home-Based Business with PowerHomeBiz.com.N.p., n.d. Web. 19 Feb. 2012. http://www.powerhomebiz.com/042006/genx.htm>.
    "Hard sell - definition of hard sell by the Free Online Dictionary, Thesaurus and Encyclopedia.." Dictionary, Encyclopedia and Thesaurus - The Free Dictionary.N.p., n.d. Web. 16 Feb. 2012.<http://www.thefreedictionary.com/hard+sell>.
    Bibliography - Jeff
    Answer my health questions . 2008-2011. March 2012 <http://www.answer-my-health-question.info/characteristics-of-baby-boomers.html>.
    Baby Boomers Life . 2012. March 2012 <http://www.baby-boomers-life.com/baby-boomers-in-canada.html; >.
    Kane, Sally. Baby Boomers. 2012. March 2012 <http://legalcareers.about.com/od/practicetips/a/Babyboomers.htm; >.
    Rosenberg, Matt. Baby Boomers. 2012. 2012 <http://geography.about.com/od/populationgeography/a/babyboom.htmhttp://geography.about.com/od/populationgeography/a/babyboom.htm>.
    Bibliography -Rawan
    2002 SENIOR MARKET FACTS. <http://www.suddenlysenior.com/seniorfacts.html>.
    Are You Ready to Serve Age 50+ Consumers? <http://www.seniorlivingmag.com/articles/serve-age-50-consumers>.
    Asis, Karen V. De. "tapping the gray market." brand papers. <http://www.brandchannel.com/papers_review.asp?sp_id=1261>.
    Bharwada, Chintan. "Marketing to Senior Citizens." 2010. <http://loyaltyandcustomers.com/2010/05/marketing-to-senior-citizens/>.
    business learning center. <http://www.bluefountainmedia.com/business/online-marketing/how-to-find-and-reach-your-older-target-audience-online/>.
    How to market successfully to the 50+ consumer. <http://www.seniorlivingmag.com/articles/how-to-market-successfully-to-the-50>.
    magazine, senior living. senior demographics.
    shopping discounts for seniors. <http://blog.yourmoney.ca/2011/09/ways-seniors-can-save.html>.
    Shukla, Paurav. "Television Advertising and Senior Market: Perceptions and Reality ." <http://brighton.academia.edu/PauravShukla/Papers/236942/Television_Advertising_and_Senior_Market_Perceptions_and_Reality>.

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    7:58 am
  7. page home edited Introduction to Age Subcultures A subculture is a group whose members share beliefs and common ex…
    Introduction to Age Subcultures
    A subculture is a group whose members share beliefs and common experiences that set them apart from others. Age can be a way to define ones identity. Today, marketers modify their strategies to appeal to the diverse age subcultures.
    When a marketer communicates with member of an age group it must be in their language. An age subculture is based on an age cohort, a group of consumers of the same age who have undergone similar experiences.
    It is possible to have many things in common with someone simply because they are about the same age. Consumers who grew up together share many cultural memories. If they belong to the same age cohort, they may respond well to marketers' nostalgia appeals that remind them of these experiences.
    There are five age subcultures to be discussed are Tweens (Generation Z), Millennial’s (Generation Y), baby busters (Generation X), baby boomers and mature consumers (the elderly).

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  8. page Generation X edited Generation X Introducing you to GENERATION X.

    Generation X
    Introducing you to GENERATION X.
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Monday, March 26

  1. page Generation Quizzes edited http://projects.usatoday.com/news/generations/quiz/ http://www.blogthings.com/whatgenerationdoyou…
    http://projects.usatoday.com/news/generations/quiz/
    http://www.blogthings.com/whatgenerationdoyoubelonginquiz/
    http://www.extremeskins.com/showthread.php?317891-What-Generation-are-you-Take-the-quiz-to-find-out

    (view changes)
    11:57 pm

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