Skip to main content
Get your Wikispaces Classroom now:
the easiest way to manage your class.
Pages and Files
Marketing to Children
The population of the world is ageing and the number of people aged 65+ is increasing worldwide. those people are the big spenders and they belong to the Senior Market, Grey Market and Mature Market .
Those consumers are the most group who have disposable income, more time, well-educated and interested in new products and services to enhance their lifestyle (e.g health)
the four Ps related to Senior Market:
older consumer are more conveient-orianted
old consumers are interested in the product interinstic benefit , rather than its subjective benefit.
they are willing to spend more to get better product and service
3. place and distribution:
all retail establishments that are convenient for old people to be next to each other
provide rest areas and washrooms
elevators and stairs that are not too high
use discounts and offer price reduction
help on how to format text
Turn off "Getting Started"